Only 16% of customers feel truly understood. Are you ready to lead the shift?

CX IN 2030: FUTURE OF THE OMNICHANNEL CONTACT CENTER MAY 19, 2026 | 12PM EST

Chris Arnold

Chris Arnold

VP, CX Strategy United States
Chris Arnold

Prior to ASAPP, Chris spent 20 years leading contact center strategy and technology implementation for Verizon and Alltel, leading staff operations, and managing desktop automation and augmentation.

Agenda Day 1

12:30 PM CX in 2030: Future of the Omnichannel Contact Center

The industry has invested heavily in omnichannel, connecting touchpoints and reducing friction. Yet experiences still fall short. Customers lack control, personalization is inconsistent, and resolution depends on human effort at scale.

By 2030, that model is no longer enough. Customer experience is shifting to autonomous resolution, where AI agents handle most intents, adapt in real time, and improve with every interaction.

This shift redefines the human role. As AI becomes the primary layer of service delivery, human expertise moves upstream to focus on exception handling, AI guidance, and continuous performance improvement. AI delivers the experience, and humans ensure it performs.

Join this session to explore how organizations are moving beyond omnichannel to build intelligent, adaptive, and scalable customer experience systems.

What You’ll Learn:

  • Why omnichannel alone will not meet 2030 expectations
  • How AI agents are becoming the primary interface for service
  • How human roles evolve toward AI optimization and governance
  • What it takes to deliver autonomous, personalized experiences at scale