Devon Mychal is the Head of Product Marketing at Cresta, where he leads market strategy and storytelling for generative AI solutions that transform customer experience. He is responsible for market research, product positioning, and go-to-market strategy, with a focus on how AI can elevate every customer interaction, driving more personalized, efficient, and impactful experiences across the customer journey. Devon brings deep expertise in applying AI to real-world service and revenue workflows. Prior to Cresta, he held product marketing and strategy roles at Talkdesk, Firstup, and Deloitte, where he led research and analysis initiatives across customer experience and enterprise technology.
AI adoption is reshaping how modern customer experience teams get work done. Drawing on findings from the Future of Work in Customer Experience survey, this session offers a data-driven view into how leading organizations are redesigning roles, workflows, and workforce strategies in AI-powered organizations.