Brooke Lynch is the Divisional Director for CCW Digital. With a background in television news and production, she’s worked across industries covering B2B marketing, procurement, and finance events. Her current work highlights challenges and opportunities for customer experience and contact center leaders, with a recent focus on e-commerce, retail, and technology. Brooke studied journalism at the University of Wisconsin-Madison and held positions at Fox Business in Development and as a college associate on Countdown to the Closing Bell.
2026 is the year we break boundaries in tech. Contact center leaders are ready to implement new tools that will empower faster, better, and stronger connections. But, this passion for improvement is also prompting conversations about what new technology is actually worth the hype. With so many new tools out there, how can leaders decipher what is just buzz and what is grounded in real results?