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WHO SHOULD ATTEND?

We have divided the conference into two different days and multiple sessions.

  • General Managers
  • Directors
  • CEOs
  • Vice President
  • Marketing Managers
  • IT Director
  • Operations Director
  • Spa Designers
  • Brand Managers
  • Hotel Operators
  • Purchase Managers
  • Brand Managers
  • Social Media Managers
  • HR Managers
  • Restaurant Owners
  • F&B Directors
  • Executive Chefs
  • Head Chefs
  • Culinary Directors
  • Operations Directors
  • Franchise Owners
  • Restaurant Owners
  • Purchase Managers
  • Hygiene Managers
  • Marketing Managers
  • Brand Managers
  • IT Managers
  • HR Managers

We are bombarded every day with new data and statistics about how the hotel industry landscape is changing around the world. So, when you develop your marketing plan and budget for next year, do you expect to write the same thing and get different results? Hoteliers need to embrace change and shake things up a bit when planning. Leveraging staff and resources is key for maximizing revenues and profits for the next year.

Here a few things to think about while planning for 2016:

 

How can you better optimize this “golden age of travel?” And, maybe more importantly, are you prepared for the downturn that will inevitably occur?

 

Are you prepared for the change in customer demographics that will continue with the global growth we’re seeing? Will currency fluctuations help or hurt your business?

 

Are you managing distribution channels and leveraging technology, so that your customer acquisition costs are reasonable? Make sure you know what your real total customer acquisition costs are including all fees and commissions. They’re probably hidden in various lines of your financial statement

 

Have you broadened your competitive landscape to include new definitions of lodging? How could this impact you and your market and how do you pre-empt it?

 

Are your direct sales resources deployed effectively to capture attention of our target customers? Or are you still operating your sales office – and traditional methods of sales the same way the industry did twenty years ago?

 

Are you prepared, or at least preparing, for the convergence of sales, revenue management and IT? Integration is where it’s at. It’s the only way to spot trends and manage them

 

Pace and speed are critical in this market. Do you have strategy contingencies – or a process for developing them – in place to help you spot trends and adapt quickly to changes in the market

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