Media Center

The value of data may be intrinsic in nature, but it takes manual expertise and wisdom to unearth its insights. ConAgra Foods established itself as a data insights leader years ago when it was still considered an emerging area of research in the retail industry. Senior Director Pricing and Customer...

Client Challenge: A major retailer wanted to measure the impact that TV advertising had on actual purchases, while targeting a granular audience of home improvement shoppers. It also wanted to see if audience-targeting was more effective than traditional planning and buying methods.

Gilt isn't all about flash & fashion. Erik Lumer, the company's SVP of Product Strategy, shows how user profiles, which are made of purchases, wait lists, email clicks, product page visits and more, all stitch together to design a sale.

Every business has money hidden in data. Or, so says Ruban Phukan, Co-Founder & Chief Analytics Officer at DataRPM and Data Scientist at Yahoo. His simple recipe for finding it? Use simple algorithms with the right data, thorough hypotheses and actionable observations.

An IBM study about consumer willingness to share data with retailers is featured in this summary by Retail-Merchandiser.com. Although a large amount of consumers are willing to share personal data, the key finding is that they expect a personal experience in return. It is imperative that retailers go about using...

John Costello, President, Global Marketing & Innovation, Dunkin' Brands is a pioneer of omni-channel marketing and one of the most influential executives in the business. Learn how to create demand and drive profit in today’s evolving world in this interview with John where he describes how he led marketing efforts...

The days of "brick and mortar" and over, but simply relying on e-commerce won't cut it either. To succeed in today's environment, you need integrated retail strategies that break through traditional silos.

Kevin Grimmer of Ascribe walks you through their client, Safelight's, transition from measuring with a Customer Satisfaction Index to using a Net Promoter Score ... and the good things that arose from it.

Kathleen Eisenhardt explains the beauty of simplicity in three rules. How do the rules work? They help you make better decisions, become more flexible to capturing opportunities and allows for superior coordination of people. She supports this argument with case studies from AirBnB and Twitter.

The challenges you face as a retailer encompass all types of data from Excel spreadsheets, Oracle databases to emails and social media. Recent increases in the 'popularity' of data has led to a lot of hype around it. But, as John K. Thompson, GM, Dell Analytics says in this past...

What is the biggest pain point that you are solving for? Are your Big Data analytics investments meeting expectations? The basis for the return on investment of Big Data are discussed in this past presentation by Balaji Thiagarajan and Patrick Deglon of Motorola Mobility, a Google Company.