Presentations
The Art and Science of Gilt's Personalization
Gilt isn't all about flash & fashion. Erik Lumer, the company's SVP of Product Strategy, shows how user profiles, which are made of purchases, wait lists, email clicks, product page visits and more, all stitch together to design a sale.
Drive Revenue & Reduce Costs with Applied Analytics
Every business has money hidden in data. Or, so says Ruban Phukan, Co-Founder & Chief Analytics Officer at DataRPM and Data Scientist at Yahoo. His simple recipe for finding it? Use simple algorithms with the right data, thorough hypotheses and actionable observations.
Find Satisfaction in the Comment & Sentiment Sections
Kevin Grimmer of Ascribe walks you through their client, Safelight's, transition from measuring with a Customer Satisfaction Index to using a Net Promoter Score ... and the good things that arose from it.
Simple Rules to Thriving in the Complex Consumer World
Kathleen Eisenhardt explains the beauty of simplicity in three rules. How do the rules work? They help you make better decisions, become more flexible to capturing opportunities and allows for superior coordination of people. She supports this argument with case studies from AirBnB and Twitter.
Actionable Insights from Big Data Technologies and Analytics
The challenges you face as a retailer encompass all types of data from Excel spreadsheets, Oracle databases to emails and social media. Recent increases in the 'popularity' of data has led to a lot of hype around it. But, as John K. Thompson, GM, Dell Analytics says in this past presentation, the truth of the matter is that every minute of everyday, business leaders and IT are being challenged to harness all types of data to unlock insights for better decision-making.
Calculating complex ROI: The business value of Big Data
What is the biggest pain point that you are solving for? Are your Big Data analytics investments meeting expectations? The basis for the return on investment of Big Data are discussed in this past presentation by Balaji Thiagarajan and Patrick Deglon of Motorola Mobility, a Google Company.