Are True Friends Followers? Pinpointing Where You Stand With Social Media Users

The concept of having a million "fans" and hundreds of thousands of "followers" might do wonders for ego, but it can often lead to misconceptions about the social standing of your corporation. Though having a massive social networking presents an invaluable collective of eyeballs on which to unleash new products and further brand awareness, it significantly heightens the risk of customer dissatisfaction going viral. It additionally muddles your ability to identify and track the behavior and attitude of your target audience, increasing the likelihood of misaligning your social media strategy and missing out on reaching those customers who truly carry influence.

This session will help you go beyond the friend list in locating and understanding who truly is commenting on your brand and how that customer measures a quality experience.