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In a contact centre, what do you call your 'frontline' versus 'backoffice' teams and what functions/activities do you associate to each group? Is there an industry standard approach to definition/titling of these roles?

In a contact centre, what do you call your 'frontline' versus 'backoffice' teams and what functions/activities do you associate to each group? Is there an industry standard approach to definition/titling of these roles?

Upcoming Events


CCW Emerging Technology Exchange February 2026

February 4 - 6, 2026
San Diego Mission Bay Resort | San Diego, CA
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CCW Executive Exchange March 2026

March 4 - 6, 2026
Downright Austin | Austin, TX
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