For those of you involved with voice of the customer (VOC) research: have you noticed a groundswell of interest in getting the VOC to set process improvement priorities? I spoke at a process improvement event recently, and the process improvement fo

For those of you involved with voice of the customer (VOC) research: have you noticed a groundswell of interest in getting the VOC to set process improvement priorities? I spoke at a process improvement event recently, and the process improvement folks seem really interested in shifting from cost cutting to revenue growth - and for that they need VOC. You may be interested in this paradigm shift at http://www.sixsigmaiq.com/Columnarticle.cfm?externalID=1407&ColumnID=16.