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Is it harmful to make the profit/CRM focus of your call center strategy readily apparent to agents? Or, should they believe culture is &quote;customer satisfaction first&quote; no matter what?

Is it harmful to make the profit/CRM focus of your call center strategy readily apparent to agents? Or, should they believe culture is &quote;customer satisfaction first&quote; no matter what?

Upcoming Events


Customer Contact Week For Government GovCC

28 - 29 October 2025
Hyatt Centric, Melbourne, VIC
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