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Is it harmful to make the profit/CRM focus of your call center strategy readily apparent to agents? Or, should they believe culture is &quote;customer satisfaction first&quote; no matter what?

Is it harmful to make the profit/CRM focus of your call center strategy readily apparent to agents? Or, should they believe culture is &quote;customer satisfaction first&quote; no matter what?

Upcoming Events


Customer Contact Week Australia and New Zealand

18-19 March 2026
Royal Randwick Racecourse, Sydney, Australia
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