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Is it harmful to make the profit/CRM focus of your call center strategy readily apparent to agents? Or, should they believe culture is &quote;customer satisfaction first&quote; no matter what?

Is it harmful to make the profit/CRM focus of your call center strategy readily apparent to agents? Or, should they believe culture is &quote;customer satisfaction first&quote; no matter what?

Upcoming Events


CCW Emerging Technology Exchange February 2026

February 4 - 6, 2026
San Diego Mission Bay Resort | San Diego, CA
Register Now | View Agenda | Learn More


CCW Executive Exchange March 2026

March 4 - 6, 2026
Downright Austin | Austin, TX
Register Now | View Agenda | Learn More

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