Technology may be changing where and how retail interactions take place, but it is not affecting the why. It is not diminishing the importance of forming lasting, meaningful human connections.
Retail brands are placing unparalleled importance on personalization and relationship building. They are also thinking critically about how to empower human employees to demonstrate empathy in their sales and support conversations.
But how are they actually defining human centricity in the digital age? What actions are they actually taking? And how is the rise of AI helping or hindering the emphasis on personalized, empathetic engagement?
To answer these questions, CCW Digital and Sutherland partnered on an exclusive research endeavor. This includes an upcoming data-driven study, as well as a companion webinar.
Register now to secure complimentary access!