Convenient digital experiences have become table stakes in today's marketplace. They are particularly commonplace in the hypercompetitive world of retail banking; nearly every firm proudly places digital engagement at the center of its customer journey.
Innovative mobile apps and exciting digital features do not, therefore, drive competitive differentiation. Such success instead hinges on hinges on securing trust through personalized experiences at every moment of truth.
Ahead of his speaking session at Rethinking Experiences for Retail Banking, a free online event taking place on June 24 and subsequently available on-demand, Guy Hellier, VP of Product Management, Digital Experience at OpenText, answers these questions and more on the CCW Digital Podcast.
Secure your free spot in the upcoming event here.
Listen to the podcast below: