In the latest edition of the CCW Digital podcast, Sharp Healthcare's Lynn Skoczelas discusses the difference between "experience" and "service."
Insofar as her job title is "Chief Experience Officer," do you care to guess which one she prefers?
Skoczelas, who has a background in nursing, trumpets the importance of going beyond "niceties" and delivering something truly memorable for patients.
Healthcare is serious, and Skoczelas' goal is for patients to walk away with their most prominent memory being positive.
Listen below: