Subway vs. Chipotle: A Battle of Customer Service Apathy & Awareness

Save for a class of disconnected customer management thought leaders, most recognize that the "Zappos experience" is not warranted—or even desired—in many interactions. Not all customers are looking for friendships with cashiers and customer service representatives. They are simply looking for painless, efficient transactions. Desiring a quick transaction is not, however, the same as demanding an impersonal, unfriendly or apathetic one. Whether engaging a customer in a lengthy... To continue reading this story Click Here