[The 2017 National League Championship Series is a rematch of the 2016 battle -- the Los Angeles Dodgers are taking on the Chicago Cubs.
As of press time, the Dodgers maintain a 2-0 lead over the Cubs.
Fittingly, the new CCW Digital Podcast features Peter Guber, who is an owner of the team.
Guber, who is also a New York Times bestselling author, chairman and CEO of Mandalay Entertainment Group, owner and co-executive chairman of the Golden State Warriors and owner and executive chair of Major League Soccer’s Los Angeles Football Club, talks about the importance of customer relationships in an interview recorded at the 18th Annual CCW in Las Vegas.
Guber, who embraces the phrase "aim at their heart and not their wallet," urges organizations to look beyond the transaction when doing business.
He also discusses the important distinction between a "passenger customer" and a "participant customer."
Listen to the new CCW Digital podcast below: