Rock Arkie, senior vice president of services and support for Vivisimo, discusses solutions for the ongoing issue of CXO, or customer experience optimization. As Arkie explains it, companies across the country suffer $1.4 trillion annually in lost productivity by not optimizing their customer interactions. Vivisimo offers advice to companies on enhancing how customers share and access timely and relevant information to increase client loyalty. Our free webinar Create a Competitive Advantage with Customer Experience Optimization will discuss this issue in further detail.