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August Market Study: Customer Experience Trends, Challenges & Innovations

Brian Cantor | 08/13/2020

As the world changed, so too did every facet of the customer experience. Consumers began to set different expectations and behave in new ways. Companies began heavily leveraging at-home agents to engage with customers across new environments.

What exactly did these changes entail? What will they entail once we can start to leave the COVID-19 pandemic in our rear view? How accepting are customers of the new, digitally driven normal? How capable are brands of delivering a stellar CX amid such change?

Citing research from a comprehensive survey of actual consumers, this Market Study has the answers. Topics include:

  • How did COVID-19 impact the importance of the customer experience?
  • How did COVID-19 change customer behavior?
  • What are the best ways to win customer trust in a post-COVID world?
  • Will bad experiences really cause customers to leave? Will good ones make them stay?
  • What are the top pain points facing today’s customers?
  • How do customers feel about interacting with at-home agents?
  • Are customers actually comfortable using digital channels - and bots - for interactions?
  • What are some trendy new initiatives that can almost guarantee an uptick in CSAT?
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