It’s estimated that COVID-19 has accelerated companies’ digital communications strategy by an average of six years.
According to recent CCW Digital research, 96% of businesses now understand the importance of serving customers in their preferred channels. 87% have active plans to better honor channel preference.
The question then becomes, what are the best channels and strategies that will provide consumers with instant value and piece of mind?
The psychological term is instant gratification, and it has embedded itself into the public discourse of the modern consumer experience. If there is one certainty about the “new normal” of customer experience, it’s a desire for instant gratification and digital communication.
This report will show you:
• How to improve ROX (return on experience) by engaging customers in a digital environment.
• The consumer trends and best practices in chat, messaging, and social media.
• The future of the mobile customer experience.
• Cutting edge research and industry analysis used to enhance CX, as well as your knowledge of consumer behavior.
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