The importance of knowing what customers want is easy to understand.
The task of actually acquiring that knowledge – given that different customers want different things at different times – is not always easy to achieve.
This report works to simplify and strengthen that endeavor.
It shares numerous conventional and creative methods for not only acquiring the “voice of the customer” but using it to strengthen the overall operation. It is, in essence, a blueprint for customer centricity.
Focuses include:
- 4 key reasons to focus on the voice of the customer
- 6 ways to gain customer intelligence
- 6 strategies for using VoC data to improve the CX
- A self-assessment tool for measuring your VoC strategy