Customers are vital to any organisation, and success depends on keeping them happy. To serve them well you need to understand how their expectations and behaviours are changing when it comes to customer service.
The Autonomous Customer 2013 samples 1000 consumers in the UK and USA and looks at the key changes in consumer behaviour and channel choice that affect customer service. It highlights the huge pace of change in the way that consumers expect to engage and interact with organisations. It follows a similar study carried out in 2010.
In addition to providing an unparalleled snapshot of today's autonomous customer, this whitepaper also arms you with eight steps for transforming the customer experience. Download it now!
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