In his role as SVP of Global Merchant Support for Visa, Jeff Allison (and his team) engages with a variety of businesses -- from small mom-and-pop shops to the largest enterprises on the planet.
In today's era of customer centricity, he obviously cannot apply a one-size-fits-all approach. Support needs to be tailored to the individual merchants.
The key to that customization is ensuring agents have the right data at their fingertips.
Allison shares insights about his team's approach in the latest CCW Digital podcast. Listen below: