Acquisition vs. Optimization: Managing Marketing Dollars in a Downturn—A Panel Discussion

Strategic well-crafted and well-executed marketing campaigns are more crucial today than ever before. But is it smarter to focus on customer acquisition or on current customer relationships? Tightened purse strings have challenged marketers to ask themselves this question. Hear best practices from the experts! In this panel Kevin Stirtz, Mary van de Wiel and Paul Cheney offer surprising insights into the value of customer acquisition vs. customer optimization.