Martin Roll, Singapore-based branding consultant, is one of the preeminent thought leaders on Asian markets. In this podcast, Roll offers surprising and counter-intuitive insights on how to improve global positioning through localization. By focusing on building iconic brands, Roll, author of Asian Brand Strategy, helps boardrooms to enhance shareholder value and create sustainable competitive advantage.
Read the review of Roll's book.
Martin Roll on Business, Branding and Strategy
Blake Landau | 01/28/2009