Nascent Netflix: Growth During An Economic Slowdown

Netflix figured out early on that convenience, selection and value were the key ingredients for a recipe for success. People aren't spending money at restaurants, nor are they spending their weekends at the mall. They are cozying up in the comfort of their own homes with popcorn and a movie. Today, as most companies are struggling to pay the bills, Netflix recently boasted 45 percent growth. Steve Swasey, Netflix VP of Communications talks with Customer Management IQ's Blake Landau about customer feedback, marketing and making your product relevant.