Adrian Ott, a top Silicon Valley strategist who provides a market edge in today's exponential economy, takes some time to discuss her new book, The 24-Hour Customer and how and where customers are spending their time. In our fast paced world fueled by modern technology, consumers are multitasking more than ever, and businesses are finding there's more competition for their attention. But instead of seeing this as a drawback, Adrian suggests companies can use it to their advantage by monitoring the market and restructuring the way they produce and present their products.
Adrian Ott is currently acting CEO at Exponential Edge in San Francisco. Her book The 24-Hour Customer was released in August by Harper Collins.