Companies can no longer compete on product and price alone; they are now working to sell an experience. They are trying to better manage the cumulative impact of all of the encounters and interactions they have with their customers.
The "Customer Experience Edge" e-book readies you to overcome all pressing customer experience challenges through anecdotes, examples and best practices from a wide range of businesses. Among them are those at the top of their game—such as Marriott, Cemex and Lego—and those climbing the learning curve—such as Comcast.
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