Among the reasons are to avoid preventable losses. Seven of ten complaining customers do business with your company again if you resolve their complaint in their favor. Though for every customer complaint a company hears, there will be on average 27 others that will never be brought to your attention. In other words, 96 percent of customer complaints will never be known.
Download PDF AttachmentCustomer Satisfaction Surveys Question 1: Why Do You Need One?
Customer Contact Week | 08/18/2010