In many ways, CX influences brand perceptions and impacts buisness performance just as strongly as a number of other departments, such as traditional marketing like media advertising and price promotions once did. After decades of struggling for buy-in, the Chief Customer Officer has finally secured a seat at the executive table, and for good reason. As the postion of CCO increasingly gains recognition as an imperative part of organizations, greater value is being placed on the objective of their role. In preparation for CCW Australia and NZ, we highlighted a speaker spotlight with Adam Geneave, CCO of AirAsia, and Troy Barnes, CCO of YUM!