Businesses and consumers alike are still grappling with the impact of recession including decreased spending power and the intensifying battle for customers. As the power of the customer rises, businesses are increasingly focused on developing strategies with not only retail in their customers, but keep them loyal to brands, services and companies.
Ahead of the Customer Loyalty and Retention Summit, taking place the 25th-27th March, London, UK, Call Center IQ has compiled insights and top tips from the industry on maximizing and monetising customer loyalty.
This 17-page ebook looks at a range of hot topics from utilising social media to drive consumer engagement to five ways to maximize the customer experience.
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