Have you updated your iPhone’s security yet? This week, Apple identified a bug in WebKit, its browser engine, and released its first “background security update.” WebKit, powering Apple’s native browser, Safari, was discovered to have a bug that may allow malicious websites to access other websites’ data in the same browser session. This lighter-weight change is ushering in a new type of bug fix, letting users opt into smaller, security-focused updates that are done automatically. This shift signals that users can soon expect continuous security updates, not just periodic ones. Background security updates, rather than full system overhauls, allow Apple to address security concerns more rapidly, requiring just a phone restart instead of a full reboot.
Amid rising global cyber threats, brands can learn from Apple’s transparency and proactive approach to security. According to CCW Digital research, security and privacy is the number one area that contact center leaders want to target and understand better, making it the leading CX differentiator. Companies, tech and otherwise, who are prioritizing security to maintain users’ trust, may find that more frequent and precise security updates are what users need to prove that safety is top of brands’ minds. Delayed fixes could start to feel like negligence, as security becomes an expected component of service quality.
The future is moving towards more predictive and proactive customer experiences. In the past, brands got away with more reactive resolutions, but today, customers want their needs to be predicted and action to be taken before a problem even arises. If Apple succeeds in this continuous endeavor, users may begin to require this level of responsiveness everywhere, especially when it comes to security. Does this new kind of update set a precedent for tech companies and other brands prioritizing users’ privacy and security? Let me know what you think at london.whiting@cmpteam.com.