Brooke Lynch is an analyst and staff writer for CCW Digital. With a background in television news and production, she’s worked across industries covering B2B marketing, procurement, and finance events. Her current work highlights challenges and opportunities for customer experience and contact center leaders, with a recent focus on e-commerce, retail, and technology. Brooke studied journalism at the University of Wisconsin-Madison and held positions at Fox Business in Development and as a college associate on Countdown to the Closing Bell.
Explore the art of balancing internal strategies with external partnerships in the dynamic world of customer contact. This panel discussion will focus on the integration of business process outsourcing (BPO) with digital transformation initiatives to create a synergistic approach in customer contact centers. Uncover insights into how competitive yet collaborative environments between in-house teams and external vendors can drive enhanced efficiency and customer service excellence.
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As the CCW Exchange comes to a close, it's not just about reflecting on what we've learned but anticipating and preparing for the future. With an ever-changing customer contact landscape, we must remain proactive, innovative, and adaptable. This session will provide a dynamic and interactive platform for executives to exchange insights, tackle pressing topics, and collaboratively envision the future of customer contact.
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Check out the incredible speaker line-up to see who will be joining Brooke.
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