Day 3 | Friday, March 6
7:30 am - 8:00 am
CCWellness Sound Bath Experience
Start your day with a rejuvenating self-guided meditation designed to clear the mind and set an energizing tone for the final day of the Exchange.
8:00 am - 8:20 am
Morning Motivators: Networking Breakfast
Kickstart your day with engaging conversations and a healthy breakfast, setting the tone for a day full of motivation and meaningful connections.
8:20 am - 8:45 am
Topic | The New Equation: Data x Design x Decisioning
Great decisions are where analytics and experience design meet. This headliner reveals how leading organizations fuse data (signals), design (human needs), and decisioning (operational moves) to turn insight into outcomes faster. Expect pragmatic frameworks, real-world examples, and a blueprint for raising decision velocity without sacrificing ethics or customer trust.
8:50 am - 9:30 am
Panel+ | Journey > Channel: Rewriting Metrics & Incentives for 2026
Channel KPIs optimized the parts; journey outcomes optimize the whole. In this candid, cross-functional Panel+, leaders from finance, CX, ops, and digital share how they’re retiring legacy metrics, aligning incentives, and adopting customer-journey measures that drive enterprise behavior - not just dashboards.
Business Meeting Block
10:00 am - 11:00 am Business MeetingsPlease check your 1:1 personalized itinerary located under "My Meetings" in the mobile app to see which meeting is scheduled for you during this time.
Think Tank
10:00 am - 11:00 am Agentic AI, Real GovernanceWhen AI can act - not just advise - governance must be lightweight, practical, and provable. This Think Tank gathers cross-functional leaders to design a governance loop that enables speed and safeguards: clear ownership, responsible data use, human-in-the-loop controls, and fast rollback paths when outcomes miss the mark.
11:00 am - 11:15 am
Lone Star Lemonade | Networking Break
11:15 am - 12:00 pm
CCW Digital State of the Industry | Reinvention in Motion
Close out the Exchange with a data-driven look at the state of customer experience and operational excellence. CCW Digital analysts unpack the most pressing trends, lessons, and success stories from across the Exchange, leaving you with actionable takeaways to guide your organization’s next era of intelligent growth.
