November 13 - 15, 2024
| The Wigwam | Phoenix, AZ
Jason Ten-Pow
President and CEO bespokeCXJason Ten-Pow is the President and CEO of bespokeCX. For over 20 years he has been helping companies improve their customer knowledge, simplify customer journeys and deepen customer relationships. In his best-selling book UNBREAKABLE, Jason pulls back the curtain on brands that effortlessly build and maintain strong customer relationships. UNBREAKABLE presents a proven, 5-step approach for gathering and using customer data to improve organizational efficiency while increasing revenue and profits.
Day 2 | Thursday, November, 2
3:45 PM Perfecting Journey Mapping: How Top Brands Map Customer Journeys
Current approaches to journey mapping underestimates the customer knowledge required to build impactful customer journeys. In this session, we examine how to provide the best customer experience, regardless of the path the customer chooses.
We will show you how the top brands:
- Track entire customer journeys across brand channels, online and offline;
- Evaluate the entire journey, as well as its parts;
- Use customer journey data to improve phone support in real-time;
- Determine the impact that difficult channel transitions have on customer relationships;
- Uncover the right actions for simplifying the channel jumping experience, or eliminating the need to jump altogether;
- Encourage employees to better align their actions to the wants, needs and desires of customers.
This may sound like a heavy lift, but with the right customer knowledge at hand; organizations are able to make the right decisions quickly and confidently, improving both operational efficiency and profitability.
Check out the incredible speaker line-up to see who will be joining Jason.
Download The Latest Agenda
