Tawana Russell

Travel isn't just about getting from point A to B; it's about the entire journey and the experiences we have along the way. From the choice of luggage that bears personal sentiments to the moment a traveler steps into a parking garage, how do organizations ensure that every touchpoint is seamless and memorable? Greater Orlando Aviation Authority and Samsonite face unique challenges in different spheres of the travel sector. Yet, they both strive for a holistic, personalized experience that leaves lasting impressions. In this panel, we'll delve into the intricate facets of the traveler's customer experience and technology's role in enhancing every step of the journey.

Key Takeaways:

- The significance of building a continuous, unified travel experience across multiple touchpoints

- Embracing out-of-the-box strategies such as "surprise and delight" to foster brand loyalty

- The role of technology and data analytics in anticipating traveler needs and personalizing their journey