Customer-focused teams know they need to continually gather insights to keep pace with evolving consumer and user expectations. But what does it take to build effective capabilities for ongoing discovery? In this roundtable, attendees will engage in a peer exchange to share challenges and lessons learned from efforts to make insights gathering more always-on. The group will discuss creative strategies to continuously collect structured and unstructured feedback across channels, including creative product research strategies like diary studies, usability testing, and in-context interviews to complement surveys. We'll explore approaches to synthesize qualitative and quantitative learnings into opportunity areas and experience enhancements.

Our goal is to help each other identify gaps and opportunities in our CX discovery approaches and capabilities. Bring your experiences, examples, and questions to join your peers in an open dialogue on how we can build continuous discovery engines that fuel customer-centric experiences and product development. This session will provide an excellent environment for sharing best practices and sparking new ideas to take back to your teams.