What do you do when off-the-shelf systems can’t support your customer experience? You build your own. In this session, David Phipps takes us inside a logistics and technology ecosystem designed entirely from scratch—leveraging AI, robotics, RFID, and proprietary software to create seamless operations and responsive customer journeys.

With a complex network of inventory that spans transit, usage, and return, traditional financial and fulfillment systems fell short. The solution? A fully custom tech stack that connects inbound, outbound, and everything in between—turning operational control into customer value.

Key takeaways include:

How robotics and AI drive speed, accuracy, and reliability at scale

Why designing proprietary systems can unlock new CX capabilities

What it means to build for flexibility when inventory is constantly on the move

How to translate operational excellence into brand trust and customer loyalty

This session offers a firsthand look at how deep tech investment and agile thinking can create a competitive edge far beyond the warehouse floor.