Hugo Henri

Head of CX & Innovation Amarack

DAY 1 Monday | October 28

10:45 AM Beyond ROI: Measuring the Return on Growth Through Experience-Led Innovation

Too often, innovation efforts are judged solely by their financial return—but what if the most powerful metric isn’t ROI, but ROG: Return on Growth?


In this session, we pullp back the curtain on how one of the world’s largest service providers is rethinking global innovation by anchoring it in experience—from the customer to the employee to the stakeholder. With operations spanning from healthcare systems in Chile to sports stadiums in Germany and amusement parks across Asia, Aramark’s approach isn’t one-size-fits-all. It’s agile, adaptive, and grounded in local context.


Henri will showcase the company’s Aramark Connected program, a global initiative to identify and eliminate friction points across the customer and employee journey. He’ll explore how tailoring innovation to local cultures, staffing realities, and data privacy expectations leads to scalable transformation—without alienating the people driving it.


Through real-world case studies, attendees will learn:


Why customer experience is only one piece of the puzzle—and how employee and stakeholder experiences complete the equation.


How to reframe innovation ROI by measuring Return on Growth, retention, and satisfaction.


What it takes to scale innovation globally without losing local relevance—from mobile payments to back-end automation.


Learn how to structure innovation initiatives that align stakeholder, employee, and customer expectations.


Understand how to identify “friction points” and turn them into experience opportunities.


Gain a framework for communicating the value of experience-led innovation beyond financial ROI.

Check out the incredible speaker line-up to see who will be joining Hugo.

Download The Latest Agenda