As the holiday season approaches, more brands are turning to AI to bolster their customer service. This isn't just a technological trend; it's a response to the unique demands of the festive period. While initial curiosity about automation played a role, the real drive comes from AI's ability to handle holiday-related customer experience challenges. Yet, it's crucial to strike a balance. Join us for an exciting discussion on finding the right balance between technology and human touch. Learn how AI can enhance, not overshadow, the warmth of human connection during the festive season. Unveil the secrets to creating exceptional experiences for your teams and customers.