In a time when innovation is often reduced to buzzwords and AI dominates the conversation, how can we stay grounded in what actually matters to users? In this engaging mainstage, UX strategist Nick Birkby draws on his cross-industry journey to explore what it truly means to design with people in mind. Attendees will gain a fresh perspective on user-centered research, cross-functional collaboration, and the role of intentional design in creating seamless digital experiences. With practical takeaways and real-world stories this talk unpacks how to bring humanity into innovationIn a time when innovation is often reduced to buzzwords and AI dominates the conversation, how can we stay grounded in what actually matters to users? In this engaging mainstage, UX strategist Nick Birkby draws on his cross-industry journey to explore what it truly means to design with people in mind. Attendees will gain a fresh perspective on user-centered research, cross-functional collaboration, and the role of intentional design in creating seamless digital experiences. With practical takeaways and real-world stories this talk unpacks how to bring humanity into innovation