As the digital world continues to evolve, the design of social platforms has far-reaching implications for user well-being, trust, and safety. In this forward-thinking keynote, Nishtha Jain examines the unintended consequences of current platform design and makes a compelling case for integrating safety as a core design principle. With the rise of generative and agentic AI accelerating user engagement and personalization, Jain explores the need for clearer accountability standards, including the potential for digital safety labels. Drawing from cross-industry examples and human-centered design approaches, this session challenges CX, UX, and technology leaders to prioritize trust, ethics, and user protection at the foundation of innovation.