October 28-30, 2024 | Renaissance Orlando at SeaWorld | Orlando, FL
Todd Unger is a transformational leader for the digital age, with the classic profile of a “productive disruptor.”
His approach to digital and business transformation is grounded in a decade of consumer product marketing and advertising, so he never forgets that it’s always, always about the customer. Combining this experience with the power of digital platforms, products and marketing, Todd has been able to drive record growth in audience, customers, e-commerce revenue and advertising sales across multiple digital businesses in traditional and start-up environments.
In his current role as Chief Experience Officer at American Medical Association, Todd leads initiatives that seamlessly integrate product, marketing, commerce, community and service to acquire and retain members and increase the impact of our mission initiatives.
He enjoys working with and being around others who are motivated by growth, embrace change and love learning.
Day 1 | Wednesday, November 15
10:30 AM OPENING KEYNOTE | Putting the 'X' in CXO
With more than six years under his belt as the American Medical Association’s Chief Experience Officer, Todd Unger will share his insights on the evolving world of CX, how he’s approached his role as CXO, and how the AMA developed their CX program.
One of his biggest realizations? Being a CXO is not about ‘CX.’ It’s about the ‘X’ -- the seamless integration of marketing, product, commerce and service. That integration, orchestrated to acquire and retain customers, is where Unger sees the opportunity for future CX leaders.
He’ll also share some of his key ‘CXO playbook’ moves, which will be part of his upcoming book The 10-second Customer Journey, The CXO’s Playbook for Growing and Retaining Customers in a Digital World.
