Tom Shirkey

AVP, Customer Experience AAA

Thomas Shirkey is a marketing thought-leader with 20+-year track record of success in building brands and driving revenue growth. He has developed successful branding, communications and loyalty initiatives for clients in insurance, financial services, retail, CPG, hospitality, and tele-co industries. Tom's standout qualities include exceptional strategic skills, superior relationship-building, financial acumen, and strong leadership.

Day 1 | Wednesday, November 15

3:30 PM Navigating the Intersection of Digital Transformation & Customer Engagement

For many CX leaders, digital transformation is at the center of internal conversations as it ties to many aspects of the customer experience. When working with different business segments, knowing where investments in digital will truly improve customer engagement is key to progressing customer experience strategies at large. Join us to discuss cross-industry challenges, pain points, and successes at the intersection of customer engagement and ongoing digital transformation.