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4 best-in-class strategies for using data to improve CX

4 best-in-class strategies for using data to improve CX

Aberdeen Group’s Omer Minkara reveals how best-in-class brands create dedicated CEM programs with the ability to:

  • Create a single view of customer data across the organization
  • Leverage analytical tools
  • Manage omnichannel interactions to maximize FCR
  • Listen to the voice of the customer



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