4 best-in-class strategies for using data to improve CX
Aberdeen Group’s Omer Minkara reveals how best-in-class brands create dedicated CEM programs with the ability to:
- Create a single view of customer data across the organization
- Leverage analytical tools
- Manage omnichannel interactions to maximize FCR
- Listen to the voice of the customer
Please note: That all fields marked with an asterisk (*) are required.