IQ Content

Customers want to be actively involved in their own brand experiences. To meet this demand companies are developing innovative experiential marketing campaigns utilizing the virtually limitless opportunities of multichannel engagement. Ernan Roman, President of ERDM, shares strategies that are giving both existing and new customers a reason to take action.

Are you continually coaching your customer service and tech support professionals to empathize with your customer’s experience? If not, you can never create a consistent, brand-building customer service experience.