Anelia Varela

Anelia Varela is part of the Cisco Brand Language Team.  She came to New York from London to continue The Writer’s mission in life: to change organizations through the language they use. 

Heading up The Writer's US office, Anelia is helping brands like Unilever, Cisco, Google and Electronic Arts realize the power of words to change how people see them, stand out from the crowd, make their customers happier, shape their culture, and even make and save money in the process.

In her 19-year career, Anelia’s thoughts and words have appeared in books, newspapers, design annuals, magazines, blogs, and up the sides of Guinness bottles. She was foreman of the Writing for Design jury at the 2014 D&AD Awards, and chaired the Advanced Learning Institute’s Strategic Employee Engagement conference in New York in 2015.

In her spare time, she runs around Manhattan and is aiming to run a half-marathon in every state. (Three down, 47 to go…)