Mobile and the Internet are the most important communications phenomena of our lifetimes. With 4.55 billion mobile users worldwide driving 6.9 billion mobile subscriptions, consumers are more mobile than ever before. All this access to mobility is part of the reason that the attention span of buyers is dwindling, and the channels for customer interaction are multiplying.
The brief explores essential mobile messaging strategies that focus on engaging the customer at key moments in the customer journey: moments when the customer is using a product, speaking with a salesperson or customer service representative, interacting with the brand on social media, and more.
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