We all know social CRM is more than just establishing an organization’s presence in the variety of social networks consumers use. And measuring the success of this presence stems beyond the simple counts of how many friends, fans and followers your organization has. But identifying the right tools which will effectively enable your organization to establish benchmarks for its use of social media for CRM can be difficult. Understand the extent of your social audience and assess different monitoring tools and metrics which will improve your organization’s social CRM:
- How to identify where your organization’s presence is in social media
- Assess what metrics apply to your business’ use of social CRM
- Why social CRM metrics can improve products and service