Doug Bippert, vice president of business acceleration for Coca-Cola’s Global Juice business, faces an increasingly complex and knowledgeable customer base. To manage this complexity, Bippert has spent the last few years optimizing quantifiable data to better understand his customers. With a focus on building a "knowledge platform" that enhances communication and availability of information across departments, Bippert has encouraged decisions to be based on quantifiable data instead of commonly accepted theories – "the balance between science and art," he said.
Bippert is a presenter at this year's 2nd Annual Pricing Strategy & Revenue Optimization Summit in July. His presentation is titled, "Spotlight on the Coca-Cola Company: Developing holistic Global Optimization Strategy Inclusive of Business Plans and Contingency Plans."
Listen to the full interview above or check out a summary of CMIQ’s interview with Bippert.