Interview with 'Social Media ROI' Author: Part II

This is part two in a three-part conversation with Olivier Blanchard, author of Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization. In this segment, Blanchard covers the ideal structure of a social media program and gives some best practices for managing it. In part one, Blanchard clarified social media myths and how to drive maximum company buy-in. In part three, Blanchard covers metrics and strategies for tracking direct ROI for social media projects.