Listen and learn about the art and science of creating a content marketing strategy with Rebecca Lieb, an author, columnist, journalist, frequent speaker, and the digital advertising and media analyst at Altimeter Group. Lieb answers some important questions regarding content marketing strategies, going beyond how your organization should create content and into how it should be published and on what channels.
Learn also about three different types of content:
Entertainment – Such as viral videos that evoke emotion
Informative – Namely business-to-business for high consideration purchases
Utility – Such as mobile apps that allow you to bank online